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Statistical Sampling
A census measures every member of a population; a sample measures some, so it is cheaper and quicker but may be biased. Random methods (simple random, systematic, stratified) need a sampling frame; non-random methods (quota, opportunity) don't, but are more prone to bias.
Learning objectives
- Define population, census, sample, sampling unit and sampling frame.
- Describe simple random, systematic, stratified, cluster, quota and opportunity sampling.
- Choose and criticise a sampling method for a context.
A school wants to know how students travel in. Why not just ask the first 30 students through the gate?
Core idea
In 1936 a magazine asked 2.4 million Americans how they'd vote and confidently predicted the wrong winner. A modern poll of about 1000 people would have got it right. How you choose a sample matters far more than how big it is.
A sample should represent its population. Random methods give every member a known chance of selection and need a sampling frame; non-random methods are quicker but risk bias. Bigger samples reduce random error, not bias.
1. Key terms
- Population: everything of interest. Census: data from every member.
- Sample: a subset. Sampling unit: one member. Sampling frame: a list of the units.
- where
- total sample size.
2. Methods
A company has 120 managers, 300 office staff and 780 factory workers. Take a stratified sample of 80.
- Goal
- Numbers from each group.
- Strategy
- Proportional allocation.
- Population size.
- Managers and office staff.
- Factory workers.
Describe a systematic sample of 20 from a numbered list of 400.
- Goal
- A method.
- Strategy
- Interval .
- Interval.
- Randomise the start, e.g. with a calculator.
- Every 20th item.
Start by asking whether you have a list of the population.
Why might systematic sampling go wrong on a list of houses where every 10th is a corner house?
Summary
- Census vs sample.
- Random: simple, systematic, stratified (need a frame).
- Non-random: quota, opportunity.
- Stratified sizes are proportional.
- Sampling frame
- List of the population used to select a sample.
- Bias
- Systematic distortion of results.
- Stratum
- A distinct subgroup of the population.
Key formulae
Worked examples
Explore the graph
- is sample size; is the typical error of a sample mean, .
- Quadrupling the sample only halves the error, and does nothing to remove bias.
Size reduces random error, not bias.
Common mistakes
Survey of my friends
100% agree with me. Opportunity sampling strikes again.
Exam tip
Guided practice
Practice questions
More questions on every skill in this subtopic are in the question bank under Practise.
Challenge
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Summary
- Census vs sample.
- Random methods need a frame.
- Stratified: proportional.
- Size doesn't fix bias.
Quick quiz
Included in Student Premium.
Same topic, different board
- Specification
- A level Mathematics 9MA0
- Where
- Paper 3 · Statistical sampling
- Expected
- Population, sample, census, sampling unit and frame; simple random, systematic, stratified, quota and opportunity sampling; the large data set.
- Calculator
- Permitted.
- Typical style
- Often tied to the large data set: explain why a method suits a given context.
- Open in
- YMA01 · WST02YMA01 · WST039MA0 · Paper 3
Past paper questions
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Browse past papersSalam Academy original content · Content status: reviewed and published. Syllabus mapping: Pearson Edexcel YMA01, 2018 specification (official specification).